Meta data is a critical component of web-development and is implemented in the very early stages of creating a website. Meta data consists of title tags, keyword phrases, and unique descriptions of all elements of a website including content such as images, videos, graphics, page names, website URLS, headers, and navigation links. The sooner this is implemented the sooner the search engines will start to index your business. Knowing your audience is also important when targeting the market you seek.
